BUSA270 Marketing Simulation
Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Offered spring semester only.
Prerequisite
ACCT101, ARTA130 or ARTA180, BUSA205, BUSA221G, BUSA235, CISC101
Lecture/Lab Ratio
3:0