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Sport Management, Associate in Arts

Overview

Narrative

Students earning an associate degree in Sport Management will gain solid business knowledge and industry-specific skills designed to help prepare for a career in sport, including areas of intercollegiate/interscholastic athletics, professional sport, recreation/community-based organizations, corporate brands, and governing bodies/  The curriculum drives students to develop and enhance critical industry skills, including marketing, sales and revenue generation, event and facility management and business communication.   

According to the U.S. Bureau of Labor Statistics, employment of postsecondary education administrators (including sports administration) is expected to grow 9 percent from 2014 to 2024, faster than the average for all occupations.  In 2015, the North American professional sports market was a $64 billion industry, according to Statista.  By 2019, Forbes projects that figure will reach a staggering $73.5 billion.  That is only one segment of the global industry. 

The Sport Management program fosters professionalism, personal branding, networking and learning through experience.  Students will be prepared for a career in the sport industry by classroom learning supplemented with experiences, guest speakers and internships.  All Sport Management students will complete a 225 hour sport management internship.   

Transfer Information:  East Stroudsburg University, DeSales University, Bloomsburg University, Pennsylvania State University, West Chester University, Kutztown University, Temple University, York College 

Career Information: Management Position in Sport 

Outcomes

Graduates of the program will be able to:

  • Be able to apply the principles and functions of management to a sport management related venue. 
  • Be able to use sport marketing knowledge to construct and implement a comprehensive plan for a collegiate event as a member of a planning group. 
  • Be able to use both current and historical data in order to make a connection between sport and societal issues. 
  • Students will design a cohesive integrated marketing communications campaign, effectively combining the marketing mix elements of product, price, promotion and place (distribution). 

Courses

First Semester

COLS101College Success

1 credits
CISC101Introduction to Information Technology

3 credits
CMTH102Introduction to Communication

3 credits
ENGL101English I

3 credits
MATH150Introductory Statistics

3 credits
SPRT101Introduction to Sport Management

3 credits
Total Credit Hours:16

Second Semester

ENGL151REnglish II

3 credits
PSYC103Introduction to Psychology

3 credits
SPRT120Sport Marketing

3 credits
SPRT162Facility Management and Event Planning

3 credits
Mathematics (QL) or Science (SCI) Elective

3/4 credits
Total Credit Hours:15-16

Third Semester

BUSA221GBusiness Communications

3 credits
ECON201Macroeconomics

3 credits
CMTH205Public Speaking

3 credits
SPRT125Sport Sales and Revenue Production

3 credits
General Education Elective (AH)

3 credits
Total Credit Hours:15

Fourth Semester

BUSA205Management Fundamentals

3 credits
SPRT250Sport Management Practicum

3 credits
Science Elective (SCI)

4 credits
General Education Elective (SIT)

3 credits
General Education Elective (SIT or SSHB)

3 credits
Total Credit Hours:16

Total Credit Hours: 62-63

• Completion of BUSA 221G satisfies the Writing Intensive program-related requirement.  In addition, students must take one General Education Elective in a Writing Intensive (WI) section. 
• One course should be designated as Diversity and Global Awareness (D).