Overview
Narrative
Are you interested in planning, organizing or developing marketing programs, advertising campaigns or online promotions using social media? Perhaps you are also interested in a career in sales or want to work in media planning or online marketing? Marketing is a creative field that includes numerous career paths. From marketing management to advertising to non-profit institutions, marketing is an essential tool, and marketing professionals find their work exciting and rewarding. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or online marketing upon graduation.
Features
The Marketing A.A.S. Program includes a strong educational core that emphasizes marketing theory and application of marketing knowledge. Students develop necessary skills required to enhance creativity, critical thinking, problem solving, global perspectives and communication.
Students participate in a marketing simulation course with a focus on designing and presenting a marketing/advertising campaign for an existing business. Students work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects.
Professionals in Northampton's Career Services Office, as well as instructors within the program, are available to assist students in finding employment in the field.
Requirements
The Business Marketing Program contains provisions for a free elective of three credits in addition to the General Education electives. This program can be completed in the day or evening, on a full-time or part-time basis.
Career Potential: Sales Representative, Advertising/Promotions Specialist, Retail Manager, Marketing Coordinator/Assistant
Courses
First Semester
| BUSA131 | Principles of Marketing | 3 credits |
| CISC101 | Introduction to Computers | 3 credits |
| CMTH102 | Speech Communication | 3 credits |
| ENGL101 | English I | 3 credits |
| MATH | Mathematics Elective (QL) + | 3 credits |
| Total Credit Hours: | 15 |
Second Semester
| ACCT101 | Financial Accounting I | 3 credits |
| ARTA170 | Computer Graphics | 4 credits |
| BUSA205 | Management Fundamentals | 3 credits |
| ENGL151L | English II | 3 credits |
| General Education Elective | 3 credits |
| Total Credit Hours: | 16 |
Third Semester
| ACCT160 | Accounting Applications | 3 credits |
| OR | |
| ACCT202 | ManagerialAccounting | 3 credits |
| | |
| ARTA130 | Intro to Web Site Design | 3 credits |
| BUSA221G | Business Communications | 3 credits |
| BUSA235 | Prin of Advertising & Public Rel | 3 credits |
| ECON201 | Macroeconomics | 3 credits |
| Total Credit Hours: | 15 |
Fourth Semester
| BUSA152 | Business Law I | 3 credits |
| BUSA137 | Principles of Selling | 3 credits |
| BUSA270 | Marketing Simulation | 3 credits |
| General Education Elective | 3 credits |
| Elective | 3 credits |
| Total Credit Hours: | 15 |
Total Credit Hours: 61
+ Mathematics Elective options: MATH140, MATH150, MATH160, MATH165, MATH175, MATH176, MATH180, MATH181
- For General Education Electives, students must take two courses from at least two of the following areas: Arts & Humanities (AH), Social Science: Societies and Institutions over Time (SIT); Social Science: Scientific Study of Human Behavior (SSHB). Note: ECON201 is required, so only one additional SSHB may be used as a General Education Elective.
- ENGL151L is designated as the Diversity and Global Awareness (D) requirement.