HOSP215 Hospitality Sales & Marketing

The course is designed to provide students with an understanding of marketing and sales, as they relate to the major decisions hospitality marketers face in balancing objectives and resources against the needs and opportunities in the global marketplace. The course focuses on the hospitality markets and products through a creation of a marketing plan. The increased role of hospitality technology to improve hospitality sales will also be addressed. Prereq. - HOSP101 and 105. Also available through Online Learning.


3 credits


(D in HOSP101 and D in HOSP105)