Overview
Narrative
Are you interested in planning, developing and/or implementing marketing programs, advertising campaigns, online advertising or social media campaigns? Perhaps you are also interested in a career in sales or want to work in media planning or social media marketing? Marketing is a creative field that includes numerous career paths. From marketing, to social media/digital marketing to advertising to sales promotion and public relations, marketing is an essential tool, and marketing professionals find their work exciting and rewarding. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or online marketing upon graduation.
Features
The Marketing A.A.S. Program includes a strong educational core that emphasizes not only marketing theory, but also application of marketing knowledge. Students develop necessary skills required to enhance creativity, critical thinking, problem solving, global perspectives and communication.
Students participate in a marketing simulation course with a focus on designing and presenting a marketing/advertising campaign for an existing business. Students work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising/social media campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects.
Professionals in Northampton's Career Services Office, as well as instructors within the program, are available to assist students in finding employment in the field.
Requirements
The Business Marketing Program contains provisions for a free elective of three credits in addition to the General Education electives. This program can be completed in the day or evening, on a full-time or part-time basis.
Career Potential: Marketing Coordinator/Assistant, Advertising/Promotions Specialist, Social Media Coordinator, Retail Manager, Sales Representative