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Marketing, Associate in Applied Science

Overview

Narrative

Are you interested in planning, developing and/or implementing marketing programs, advertising campaigns, online advertising or social media campaigns? Perhaps you are also interested in a career in sales or want to work in media planning or social media marketing? Marketing is a creative field that includes numerous career paths. From marketing, to social media/digital marketing to advertising to sales promotion and public relations, marketing is an essential tool, and marketing professionals find their work exciting and rewarding. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or online marketing upon graduation.

Features

The Marketing A.A.S. Program includes a strong educational core that emphasizes not only marketing theory, but also application of marketing knowledge. Students develop necessary skills required to enhance creativity, critical thinking, problem solving, global perspectives and communication.

Students participate in a marketing simulation course with a focus on designing and presenting a marketing/advertising campaign for an existing business. Students work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising/social media campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects.

Professionals in Northampton's Career Services Office, as well as instructors within the program, are available to assist students in finding employment in the field.

Requirements

The Business Marketing Program contains provisions for a free elective of three credits in addition to the General Education electives. This program can be completed in the day or evening, on a full-time or part-time basis.

Career Potential: Marketing Coordinator/Assistant, Advertising/Promotions Specialist, Social Media Coordinator, Retail Manager, Sales Representative 

Outcomes

Graduates of the program will be able to:

  • Demonstrate an understanding of general business principles in accounting/finance, management and marketing.
  • Apply technological and design skills related to business and marketing promotion.
  • Possess strong presentation and communication skills pertinent to business and life.
  • Gain an understanding of business ethics and their application in business.
  • Work effectively in both individual and team environments.
  • Design a cohesive marketing strategy, effectively combining the marketing mix elements of product, price, promotion and place (distribution).

Courses

First Semester

COLS101College Success

1 credits

BUSA101Introduction to Business

3 credits

CISC101Introduction to Information Technology

3 credits

COMM101Introduction to Communication

3 credits

ENGL101English I

3 credits

 

MATH140College Algebra

3 credits

OR

MATH150Introductory Statistics

3 credits

Total Credit Hours:16

Second Semester

ENGL151LEnglish II

3 credits

BUSA232Principles of Marketing

3 credits

ACCT101Financial Accounting I

3 credits

BUSA205Management Fundamentals

3 credits

ARTA170Computer Graphics

4 credits

Total Credit Hours:16

Third Semester

BUSA235Principles of Advertising & Public Relations

3 credits

BUSA152Business Law I

3 credits

BUSA221GBusiness Communications

3 credits

BUSA236Digital Marketing

3 credits

General Education Elective (AH or SIT)

3 credits

Total Credit Hours:15

Fourth Semester

BUSA137Principles of Selling

3 credits

ECON201Macroeconomics

3 credits

BUSA270Marketing Simulation

3 credits

General Education Elective (AH or SIT)

3 credits

Elective

3 credits

Total Credit Hours:15

Total Credit Hours: 62

  • Students should take MATH140 if they are considering transfer to a 4-year institution.
  • Students should take ACCT202 if they are considering transfer to a 4-year institution.
  • BUSA221G is designated as the Writing Intensive requirement.
  • ENGL151L is designated as the Diversity and Global Awareness (D) requirement.
  • For the General Education Electives, students must select courses so that at least two of the following categories are represented: Arts & Humanities (AH); Social Science: Societies and Institutions over Time (SIT); Social Science: Scientific Study of Human Behavior (SSHB).